Marketing Plan Checklist
Sumario
Acquisition
Organic
- Keyword analysis (Vertical industries, Use cases)
Performance based
Campaigns for
- Leads
- Transactions
- Partners
Channels (text, display, video, retargeting)
- Adwords
- Youtube
- Linkedin: Ads, Sponsored updates...
- Twitter Ads
- Facebook (only for retargeting)
Content
Define content plan/roadmap
Landing pages for lead acq
- Tool focused: Try CartoDB Editor
- Verticals
- Use cases
- Webinars
- Case studies
- White papers
- Guides
- Tutorials
Partnerships (brand exposure, user acquisition t/ particular use cases)
Branding (events...)
- CartoDBeers
PR (stories into media, prescriptors...)
A/B testing
- Pricing page
- Include currency converter (ala http://www.pardot.com/pricing/)
- Short list vs. Comprehensive list
- Landing page elements
Activation
Onboarding, 1st time experience, task conversion in 1st visit
Retention
Email lifecycle, emails, product features, user support and faqs
=== Reactivation campaigns of dormant users
Revenue
Increasing usage, Conversion to paid, Upselling
Referal
MGM, WoM, Recommendations
