Marketing Plan Checklist
Revisión del 08:28 16 may 2014 de Furilo (discusión | contribuciones)
Sumario
Acquisition
Organic
- Keyword analysis (Vertical industries, Use cases)
Performance based
Campaigns for
- Leads
- Transactions
- Partners
Channels (text, display, video, retargeting)
- Adwords
- Youtube
- Linkedin: Ads, Sponsored updates...
- Twitter Ads
- Facebook (only for retargeting)
Content
Define content plan/roadmap
Landing pages for lead acq
- Tool focused: Try CartoDB Editor
- Verticals
- Use cases
- Webinars
- Case studies
- White papers
- Guides
- Tutorials
Partnerships (brand exposure, user acquisition t/ particular use cases)
Branding (events...)
- CartoDBeers
PR (stories into media, prescriptors...)
Activation
Onboarding, 1st time experience, task conversion in 1st visit
Retention
Email lifecycle, emails, product features, user support and faqs
Revenue
Increasing usage, Conversion to paid, Upselling
Referal
MGM, WoM, Recommendations