Marketing Plan Checklist

De Furilo
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Acquisition

Organic

  • Keyword analysis (Vertical industries, Use cases)

Performance based

Campaigns for

  • Leads
  • Transactions
  • Partners

Channels (text, display, video, retargeting)

  • Adwords
  • Youtube
  • Linkedin: Ads, Sponsored updates...
  • Twitter Ads
  • Facebook (only for retargeting)


Content

  • Content plan
  • Website
  • Case studies
  • White papers/benchmarks (ie. "Why you need to invest in data visualization?")
  • Guides
  • Blog
  • Usage examples/Stories
  • Documentation

Partnerships (brand exposure, user acquisition t/ particular use cases)

Branding (events...)

PR (stories into media, prescription...)

Activation

Onboarding, 1st time experience, task conversion in 1st visit


Retention

Email lifecycle, emails, product features, user support and faqs


Revenue

Increasing usage, Conversion to paid, Upselling


Referal

MGM, WoM, Recommendations

Obtenido de «http://wiki.furilo.com/index.php?title=Marketing_Plan_Checklist&oldid=382»