Marketing Plan Checklist

Acquisition

Organic

• Vertical industries
• Use cases

Performance based

• Campaigns for
  • Leads
  • Transactions
  • Partners
• Channels (text, display, video, retargeting)
  • Adwords
  • Youtube
  • Linkedin: Ads, Sponsored updates...
  • Twitter Ads
  • Facebook (only for retargeting)

• Content
  • Content plan
  • Website
  • Case studies
  • White papers/benchmarks (ie. "Why you need to invest in data visualization?")
  • Guides
  • Blog
  • Usage examples/Stories
  • Documentation

• Partnerships (brand exposure, user acquisition t/ particular use cases)

• Branding (events...)

• PR (stories into media, prescription...)

Activation

Onboarding, 1st time experience, task conversion in 1st visit

Retention

Email lifecycle, emails, product features, user support and faqs

Revenue

Increasing usage, Conversion to paid, Upselling

Referal

MGM, WoM, Recommendations