Marketing Plan Checklist
Revisión del 08:13 16 may 2014 de Furilo (discusión | contribuciones)
Acquisition
Organic
- Vertical industries
- Use cases
Performance based
- Campaigns for
- Leads
- Transactions
- Partners
- Channels (text, display, video, retargeting)
- Adwords
- Youtube
- Linkedin: Ads, Sponsored updates...
- Twitter Ads
- Facebook (only for retargeting)
- Content
- Content plan
- Website
- Case studies
- White papers/benchmarks (ie. "Why you need to invest in data visualization?")
- Guides
- Blog
- Usage examples/Stories
- Documentation
- Partnerships (brand exposure, user acquisition t/ particular use cases)
- Branding (events...)
- PR (stories into media, prescription...)
Activation
Onboarding, 1st time experience, task conversion in 1st visit
Retention
Email lifecycle, emails, product features, user support and faqs
Revenue
Increasing usage, Conversion to paid, Upselling
Referal
MGM, WoM, Recommendations