Diferencia entre revisiones de «Marketing Plan Checklist»
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| Línea 44: | Línea 44: | ||
=== PR (stories into media, prescriptors...) === | === PR (stories into media, prescriptors...) === | ||
| + | === A/B testing === | ||
| + | |||
| + | * Pricing page | ||
| + | ** Include currency converter (ala http://www.pardot.com/pricing/) | ||
| + | ** Short list vs. Comprehensive list | ||
| + | * Landing page elements | ||
== Activation == | == Activation == | ||
Revisión del 09:54 16 may 2014
Sumario
Acquisition
Organic
- Keyword analysis (Vertical industries, Use cases)
Performance based
Campaigns for
- Leads
- Transactions
- Partners
Channels (text, display, video, retargeting)
- Adwords
- Youtube
- Linkedin: Ads, Sponsored updates...
- Twitter Ads
- Facebook (only for retargeting)
Content
Define content plan/roadmap
Landing pages for lead acq
- Tool focused: Try CartoDB Editor
- Verticals
- Use cases
- Webinars
- Case studies
- White papers
- Guides
- Tutorials
Partnerships (brand exposure, user acquisition t/ particular use cases)
Branding (events...)
- CartoDBeers
PR (stories into media, prescriptors...)
A/B testing
- Pricing page
- Include currency converter (ala http://www.pardot.com/pricing/)
- Short list vs. Comprehensive list
- Landing page elements
Activation
Onboarding, 1st time experience, task conversion in 1st visit
Retention
Email lifecycle, emails, product features, user support and faqs
Revenue
Increasing usage, Conversion to paid, Upselling
Referal
MGM, WoM, Recommendations
