Diferencia entre revisiones de «Marketing Plan Checklist»
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(Página creada con « == Acquisition == Organic * Vertical industries * Use cases Performance based * Campaigns for ** Leads ** Transactions ** Partners * Channels ** Adwords: text, displa...») |
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** Transactions | ** Transactions | ||
** Partners | ** Partners | ||
− | * Channels | + | * Channels (text, display, video, retargeting) |
− | ** Adwords | + | ** Adwords |
− | ** Linkedin Ads | + | ** Youtube |
+ | ** Linkedin: Ads, Sponsored updates... | ||
** Twitter Ads | ** Twitter Ads | ||
− | ** | + | ** Facebook (only for retargeting) |
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* Content | * Content | ||
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** Guides | ** Guides | ||
** Blog | ** Blog | ||
− | + | ** Usage examples/Stories | |
− | ** Usage examples | ||
** Documentation | ** Documentation | ||
Revisión del 08:13 16 may 2014
Acquisition
Organic
- Vertical industries
- Use cases
Performance based
- Campaigns for
- Leads
- Transactions
- Partners
- Channels (text, display, video, retargeting)
- Adwords
- Youtube
- Linkedin: Ads, Sponsored updates...
- Twitter Ads
- Facebook (only for retargeting)
- Content
- Content plan
- Website
- Case studies
- White papers/benchmarks (ie. "Why you need to invest in data visualization?")
- Guides
- Blog
- Usage examples/Stories
- Documentation
- Partnerships (brand exposure, user acquisition t/ particular use cases)
- Branding (events...)
- PR (stories into media, prescription...)
Activation
Onboarding, 1st time experience, task conversion in 1st visit
Retention
Email lifecycle, emails, product features, user support and faqs
Revenue
Increasing usage, Conversion to paid, Upselling
Referal
MGM, WoM, Recommendations