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(Página creada con « == Acquisition == Organic * Vertical industries * Use cases Performance based * Campaigns for ** Leads ** Transactions ** Partners * Channels ** Adwords: text, displa...») |
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Línea 3: | Línea 3: | ||
== Acquisition == | == Acquisition == | ||
− | Organic | + | === Organic === |
− | * Vertical industries | + | |
+ | * Keyword analysis (Vertical industries, Use cases) | ||
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+ | === Performance based === | ||
+ | |||
+ | Campaigns for | ||
+ | * Leads | ||
+ | * Transactions | ||
+ | * Partners | ||
+ | |||
+ | Channels (text, display, video, retargeting) | ||
+ | * Adwords | ||
+ | * Youtube | ||
+ | * Linkedin: Ads, Sponsored updates... | ||
+ | * Twitter Ads | ||
+ | * Facebook (only for retargeting) | ||
+ | |||
+ | |||
+ | === Content === | ||
+ | |||
+ | Define content plan/roadmap | ||
+ | |||
+ | Landing pages for lead acq | ||
+ | * Tool focused: Try CartoDB Editor | ||
+ | * Verticals | ||
* Use cases | * Use cases | ||
+ | * Webinars | ||
+ | * Case studies | ||
+ | * White papers | ||
+ | * Guides | ||
+ | * Tutorials | ||
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− | + | === Partnerships (brand exposure, user acquisition t/ particular use cases) === | |
− | |||
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− | + | === Branding (events...) === | |
− | * | + | * CartoDBeers |
− | + | === PR (stories into media, prescriptors...) === | |
+ | === A/B testing === | ||
+ | |||
+ | * Pricing page | ||
+ | ** Include currency converter (ala http://www.pardot.com/pricing/) | ||
+ | ** Short list vs. Comprehensive list | ||
+ | * Landing page elements | ||
== Activation == | == Activation == | ||
Línea 50: | Línea 61: | ||
Email lifecycle, emails, product features, user support and faqs | Email lifecycle, emails, product features, user support and faqs | ||
+ | === Reactivation campaigns of dormant users === | ||
== Revenue == | == Revenue == | ||
Línea 59: | Línea 71: | ||
MGM, WoM, Recommendations | MGM, WoM, Recommendations | ||
+ | |||
+ | |||
+ | ---- | ||
+ | |||
+ | Tools to be used: | ||
+ | |||
+ | * Chat | ||
+ | * GAnalytics | ||
+ | * Mixpanel | ||
+ | * Optimizely | ||
+ | |||
+ | * Improvely ? | ||
+ | |||
+ | * Tool for surveys | ||
+ | |||
+ | |||
+ | * Adwords | ||
+ | * Retargetting network ? |
Revisión actual del 14:39 16 may 2014
Acquisition
Organic
- Keyword analysis (Vertical industries, Use cases)
Performance based
Campaigns for
- Leads
- Transactions
- Partners
Channels (text, display, video, retargeting)
- Adwords
- Youtube
- Linkedin: Ads, Sponsored updates...
- Twitter Ads
- Facebook (only for retargeting)
Content
Define content plan/roadmap
Landing pages for lead acq
- Tool focused: Try CartoDB Editor
- Verticals
- Use cases
- Webinars
- Case studies
- White papers
- Guides
- Tutorials
Partnerships (brand exposure, user acquisition t/ particular use cases)
Branding (events...)
- CartoDBeers
PR (stories into media, prescriptors...)
A/B testing
- Pricing page
- Include currency converter (ala http://www.pardot.com/pricing/)
- Short list vs. Comprehensive list
- Landing page elements
Activation
Onboarding, 1st time experience, task conversion in 1st visit
Retention
Email lifecycle, emails, product features, user support and faqs
Reactivation campaigns of dormant users
Revenue
Increasing usage, Conversion to paid, Upselling
Referal
MGM, WoM, Recommendations
Tools to be used:
- Chat
- GAnalytics
- Mixpanel
- Optimizely
- Improvely ?
- Tool for surveys
- Adwords
- Retargetting network ?