Diferencia entre revisiones de «Marketing Plan Checklist»
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| (No se muestran 4 ediciones intermedias del mismo usuario) | |||
| Línea 4: | Línea 4: | ||
=== Organic === | === Organic === | ||
| + | |||
* Keyword analysis (Vertical industries, Use cases) | * Keyword analysis (Vertical industries, Use cases) | ||
| Línea 22: | Línea 23: | ||
=== Content === | === Content === | ||
| − | * | + | |
| − | * | + | Define content plan/roadmap |
| − | * Case studies | + | |
| − | * White papers | + | Landing pages for lead acq |
| + | * Tool focused: Try CartoDB Editor | ||
| + | * Verticals | ||
| + | * Use cases | ||
| + | * Webinars | ||
| + | * Case studies | ||
| + | * White papers | ||
* Guides | * Guides | ||
| − | * | + | * Tutorials |
| − | + | ||
| − | |||
=== Partnerships (brand exposure, user acquisition t/ particular use cases) === | === Partnerships (brand exposure, user acquisition t/ particular use cases) === | ||
| Línea 35: | Línea 41: | ||
=== Branding (events...) === | === Branding (events...) === | ||
| − | === PR (stories into media, | + | * CartoDBeers |
| + | |||
| + | === PR (stories into media, prescriptors...) === | ||
| + | |||
| + | === A/B testing === | ||
| + | * Pricing page | ||
| + | ** Include currency converter (ala http://www.pardot.com/pricing/) | ||
| + | ** Short list vs. Comprehensive list | ||
| + | * Landing page elements | ||
== Activation == | == Activation == | ||
| Línea 47: | Línea 61: | ||
Email lifecycle, emails, product features, user support and faqs | Email lifecycle, emails, product features, user support and faqs | ||
| + | === Reactivation campaigns of dormant users === | ||
== Revenue == | == Revenue == | ||
| Línea 56: | Línea 71: | ||
MGM, WoM, Recommendations | MGM, WoM, Recommendations | ||
| + | |||
| + | |||
| + | ---- | ||
| + | |||
| + | Tools to be used: | ||
| + | |||
| + | * Chat | ||
| + | * GAnalytics | ||
| + | * Mixpanel | ||
| + | * Optimizely | ||
| + | |||
| + | * Improvely ? | ||
| + | |||
| + | * Tool for surveys | ||
| + | |||
| + | |||
| + | * Adwords | ||
| + | * Retargetting network ? | ||
Revisión actual del 14:39 16 may 2014
Acquisition
Organic
- Keyword analysis (Vertical industries, Use cases)
Performance based
Campaigns for
- Leads
- Transactions
- Partners
Channels (text, display, video, retargeting)
- Adwords
- Youtube
- Linkedin: Ads, Sponsored updates...
- Twitter Ads
- Facebook (only for retargeting)
Content
Define content plan/roadmap
Landing pages for lead acq
- Tool focused: Try CartoDB Editor
- Verticals
- Use cases
- Webinars
- Case studies
- White papers
- Guides
- Tutorials
Partnerships (brand exposure, user acquisition t/ particular use cases)
Branding (events...)
- CartoDBeers
PR (stories into media, prescriptors...)
A/B testing
- Pricing page
- Include currency converter (ala http://www.pardot.com/pricing/)
- Short list vs. Comprehensive list
- Landing page elements
Activation
Onboarding, 1st time experience, task conversion in 1st visit
Retention
Email lifecycle, emails, product features, user support and faqs
Reactivation campaigns of dormant users
Revenue
Increasing usage, Conversion to paid, Upselling
Referal
MGM, WoM, Recommendations
Tools to be used:
- Chat
- GAnalytics
- Mixpanel
- Optimizely
- Improvely ?
- Tool for surveys
- Adwords
- Retargetting network ?
