Diferencia entre revisiones de «Marketing Plan Checklist»

De Furilo
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Línea 22: Línea 22:
  
 
=== Content ===  
 
=== Content ===  
* Content plan
+
 
* Website
+
Define content plan/roadmap
* Case studies
+
 
* White papers/benchmarks (ie. "Why you need to invest in data visualization?")
+
Landing pages for lead acq
 +
* Tool focused: Try CartoDB Editor
 +
* Verticals
 +
* Use cases
 +
* Webinars
 +
* Case studies  
 +
* White papers
 
* Guides
 
* Guides
* Blog
+
* Tutorials
* Usage examples/Stories
+
 
* Documentation
 
  
 
=== Partnerships (brand exposure, user acquisition t/ particular use cases) ===  
 
=== Partnerships (brand exposure, user acquisition t/ particular use cases) ===  
Línea 35: Línea 40:
 
=== Branding (events...) ===  
 
=== Branding (events...) ===  
  
=== PR (stories into media, prescription...) ===  
+
* CartoDBeers
 +
 
 +
=== PR (stories into media, prescriptors...) ===  
  
  

Revisión del 08:28 16 may 2014


Acquisition

Organic

  • Keyword analysis (Vertical industries, Use cases)

Performance based

Campaigns for

  • Leads
  • Transactions
  • Partners

Channels (text, display, video, retargeting)

  • Adwords
  • Youtube
  • Linkedin: Ads, Sponsored updates...
  • Twitter Ads
  • Facebook (only for retargeting)


Content

Define content plan/roadmap

Landing pages for lead acq

  • Tool focused: Try CartoDB Editor
  • Verticals
  • Use cases
  • Webinars
  • Case studies
  • White papers
  • Guides
  • Tutorials


Partnerships (brand exposure, user acquisition t/ particular use cases)

Branding (events...)

  • CartoDBeers

PR (stories into media, prescriptors...)

Activation

Onboarding, 1st time experience, task conversion in 1st visit


Retention

Email lifecycle, emails, product features, user support and faqs


Revenue

Increasing usage, Conversion to paid, Upselling


Referal

MGM, WoM, Recommendations