Diferencia entre revisiones de «Marketing Plan Checklist»

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== Acquisition  ==  
 
== Acquisition  ==  
  
Organic
+
=== Organic ===
* Vertical industries
+
* Keyword analysis (Vertical industries, Use cases)
* Use cases
 
  
Performance based
+
=== Performance based ===
* Campaigns for
 
** Leads
 
** Transactions
 
** Partners
 
* Channels (text, display, video, retargeting)
 
** Adwords
 
** Youtube
 
** Linkedin: Ads, Sponsored updates...
 
** Twitter Ads
 
** Facebook (only for retargeting)
 
  
 +
Campaigns for
 +
* Leads
 +
* Transactions
 +
* Partners
  
* Content
+
Channels (text, display, video, retargeting)
** Content plan
+
* Adwords
** Website
+
* Youtube
** Case studies
+
* Linkedin: Ads, Sponsored updates...
** White papers/benchmarks (ie. "Why you need to invest in data visualization?")
+
* Twitter Ads
** Guides
+
* Facebook (only for retargeting)
** Blog
 
** Usage examples/Stories
 
** Documentation
 
  
* Partnerships (brand exposure, user acquisition t/ particular use cases)
 
  
* Branding (events...)
+
=== Content ===
 +
* Content plan
 +
* Website
 +
* Case studies
 +
* White papers/benchmarks (ie. "Why you need to invest in data visualization?")
 +
* Guides
 +
* Blog
 +
* Usage examples/Stories
 +
* Documentation
  
* PR (stories into media, prescription...)
+
=== Partnerships (brand exposure, user acquisition t/ particular use cases) ===
 +
 
 +
=== Branding (events...) ===
 +
 
 +
=== PR (stories into media, prescription...) ===
  
  

Revisión del 08:15 16 may 2014


Acquisition

Organic

  • Keyword analysis (Vertical industries, Use cases)

Performance based

Campaigns for

  • Leads
  • Transactions
  • Partners

Channels (text, display, video, retargeting)

  • Adwords
  • Youtube
  • Linkedin: Ads, Sponsored updates...
  • Twitter Ads
  • Facebook (only for retargeting)


Content

  • Content plan
  • Website
  • Case studies
  • White papers/benchmarks (ie. "Why you need to invest in data visualization?")
  • Guides
  • Blog
  • Usage examples/Stories
  • Documentation

Partnerships (brand exposure, user acquisition t/ particular use cases)

Branding (events...)

PR (stories into media, prescription...)

Activation

Onboarding, 1st time experience, task conversion in 1st visit


Retention

Email lifecycle, emails, product features, user support and faqs


Revenue

Increasing usage, Conversion to paid, Upselling


Referal

MGM, WoM, Recommendations