Diferencia entre revisiones de «Marketing Plan Checklist»

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(Página creada con « == Acquisition == Organic * Vertical industries * Use cases Performance based * Campaigns for ** Leads ** Transactions ** Partners * Channels ** Adwords: text, displa...»)
 
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** Transactions
 
** Transactions
 
** Partners
 
** Partners
* Channels
+
* Channels (text, display, video, retargeting)
** Adwords: text, display
+
** Adwords
** Linkedin Ads: Sponsored updates...
+
** Youtube
 +
** Linkedin: Ads, Sponsored updates...
 
** Twitter Ads
 
** Twitter Ads
** Retargetting
+
** Facebook (only for retargeting)
*** Adwords
+
 
*** Linkedin
 
*** Youtube
 
*** Twitter
 
*** Facebook
 
  
 
* Content
 
* Content
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** Guides
 
** Guides
 
** Blog
 
** Blog
** Email Lifecycle
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** Usage examples/Stories
** Usage examples
 
 
** Documentation
 
** Documentation
  

Revisión del 08:13 16 may 2014


Acquisition

Organic

  • Vertical industries
  • Use cases

Performance based

  • Campaigns for
    • Leads
    • Transactions
    • Partners
  • Channels (text, display, video, retargeting)
    • Adwords
    • Youtube
    • Linkedin: Ads, Sponsored updates...
    • Twitter Ads
    • Facebook (only for retargeting)


  • Content
    • Content plan
    • Website
    • Case studies
    • White papers/benchmarks (ie. "Why you need to invest in data visualization?")
    • Guides
    • Blog
    • Usage examples/Stories
    • Documentation
  • Partnerships (brand exposure, user acquisition t/ particular use cases)
  • Branding (events...)
  • PR (stories into media, prescription...)


Activation

Onboarding, 1st time experience, task conversion in 1st visit


Retention

Email lifecycle, emails, product features, user support and faqs


Revenue

Increasing usage, Conversion to paid, Upselling


Referal

MGM, WoM, Recommendations